KeyMark Brand Guidelines

Typography

Our Font Families

Our font families should be used for all communications, ensuring a consistent look and feel in all online and print literature.

Source Sans Pro is the primary font choice and should be used for all header, subheader text and copy (body, lists etc). All weights and styles are accepted except italic.

DIN Condensed should be used sparingly, when an extra emphasis is needed. To ensure a consistent look, make sure fonts are used in a consistent manner and the weights of the font have been considered, using heavier weights for headers and to highlight key messages.

Calibri should be used for all Microsoft Office Documents including PPT, DOC, and XLS. Calibri is a system font native to both PC and Mac Operating Systems.