Freight company leverages intelligent capture to eliminate manual entry, improve employee retention, and reduce data processing from hours to minutes.
Campbell’s Express was founded at the turn of the 20th century, and by 1918 was using the automobile to deliver parcels while almost everyone else was still using horse and buggy. Today, Campbell’s Express operates over 75 trucks to make deliveries throughout a 150-mile radius of Pitman, New Jersey. In order to maintain their legacy of personalized and quality service, efficiency is crucial to operations.
Their problem: High manual processing and employee burnout
With any growing customer base in the shipping industry, challenges are sure to arise as different organizations require unique forms for their particular commodity. These forms range from delivery information to billing information to handling requirements – and a lack of standardization across companies creates a mess of paperwork.
Campbell’s was struggling with the difficult task of quickly processing large batches of forms from shipping partners and training entry-level data clerks to manually input key data from the forms into a transportation management system (TMS).
With no system in place to effectively assist data entry clerks, access to critical data was slow. In addition, Cambell’s reliance on manual data entry to fuel the TMS was error prone and led to a high level of burnout as employees found little satisfaction in tedious and monotonous data entry. In an effort to save time, money, and employee sanity – the team sought a solution.
The solution: Forms automation mixed with intelligent capture
Campbell’s began to look to forms automation as a possible solution to their bottlenecks. After some market research, Campbell’s identified Tungsten Automation (formerly Kofax) as a possible candidate, and discovered Tungsten’s award-winning diamond partner, KeyMark, as an ally to help them achieve a minimal time-to-value.
KeyMark worked with Campbell’s to establish a multi-phase mindset that’d leverage intelligent capture capabilities to pull mission-critical data from receipts, invoices, proof of deliveries, etc., and automate inputs into the TMS.
Today’s capture models require nearly zero setup or training documents before they can recognize what a file is and what to do with the data. As such, KeyMark was able to quickly train the systems using a handful of the most common doc types from top customers. Once captured, key data and values were extracted and immediately imported into the TMS with little-to-no need for exception handling.
Results: Improved security and efficiency
Prior to the capture solution, Campbell’s data entry clerks took about six months to achieve what they consider as ‘customer harmony synchronization’ — the visual understanding of specific forms, key data, and an understanding of the unique needs of the customers to whom those forms belong. With significantly streamlined access to data, Campbell’s retains more employees, meaning less resources are spent training new hires to the appropriate level of customer harmony synchronization. In addition, new hires are able to get acclimated in as little as two weeks.
Thanks to the capture model’s ability to automatically post data in the TMS with an improved 99% accuracy, very little manual entry is required from data entry clerks. Data with exceptions is posted in under five minutes versus the previous multi-hour time commitment.
Get productivity delivered to your org
Improving slow manual data entry with the capabilities of intelligent capture is one of the most straight-forward ways to unlock a high ROI on automation.
KeyMark can help implement, train, and manage your capture solution through a variety of technology partnerships or our capture as a service program. Reach out to our team to learn more!
